accountingânewfangled accounting rules imposed on banks for the first time several years ago, requiring them to appraise their investment positions based on transitory mark-to-market prices rather than independent analysis of value.
âThat sounds good,â Allison admits, âbut there are times when you canât mark to market because you canât figure out what it is. And fair-value accounting violates the basic laws of supply and demand. For there to be a market price there has to be a willing seller and a willing buyer.â 11 In the mortgage crisis of 2008, there were no willing buyers or sellers of so-called toxic assetsâand the fire-sale prices that resulted from what few trades were done gave an unrealistically low appraisal of these assetsâ worth.
Fair-value accounting violates the principle of âgoing concern,â Allison says, âbecause it assumes that everyone has to sell assets when they donât have to sell assets.â 12
Allison thinks this was âa major cause of the liquidation we hadâ 13 because banks like BB&T werenât willing to take the accounting risk artificially imposed on them by fair-value accounting. If theyâd stepped forward and bought the toxic assets that were being sold by distressed banks, theyâd have to show on their books large losses if those assets subsequently traded at unrealistic fire-sale prices, even though they knew to a moral certainty that they were worth much more. Without fair-value accounting, it would have been just the opposite. They could have booked immediate profits by buying assets on the cheapâand in doing so, they would have supported a market that was desperately looking for buyers.
There was another failure of independent thinking that contributed to the mortgage crash: the overreliance on the three rating agencies, Standard & Poorâs (S&P), Moodyâs, and Fitch. Allison calls them âa government monopoly,â 14 and blames their too-optimistic ratings of mortgage-backed securities for helping to transform problems in the small market for subprime lending into a large-scale systemic banking crisis.
When mortgage-backed securities that had been rated investment grade suddenly became toxic assets, the market âtotally lost confidence in the ratings system.â In other words, a market that had not done any independent thinking (it had just relied on S&P, Moodyâs, and Fitch) suddenly had nothing to go on. âSo we had a real lockup in liquidity,â Allison says, even in âinstruments that really were performing . . . because nobody trusted the ratings system.â 15
Value #4: Productivity
Randâs character Francisco dâAnconia expressed it this way: â. . . thereâs nothing of any importance in lifeâexcept for how you do your work. Nothing. Only that. Whatever else you are will come from that.â
Okay, maybe thatâs a bit much. For Allison, BB&T is looking for high performers who have âa gut level commitment to getting the job done.â 16 BB&T wants to filter out low performers who âseek reasons to fail.â High performers âface the same obstaclesâ as low performers, according to Allison, but they get over them and succeed.
If the bankâs purpose is to produce shareholder wealth, then it has to produce profits. What are profits? Allison says theyâre just the difference between the value BB&T creates for customers and BB&Tâs cost of creating that valueââthe bigger the difference the better.â 17
The way you make that difference bigger is through efficiency and productivity. Itâs really just that simple.
Value #5: Honesty
Honesty doesnât mean just keeping your fingers out of the till. Any bank insists on that . With BB&T itâs an obsession with ethical conduct 24/7, complete transparencyânot even a white lie, and no exceptions for the bosses at the top of the