individual. Because their administration and scoring are standardized there is no place for the opinions or biases of any individual to affect the results. While most employers attempt to make their selection processes as objective as possible, the reality is that every assessor or interviewer has their own personal prejudices and preconceived notions about people. They may, consciously or unconsciously, find a particular accent suggestive of competence or incompetence, or they may discount some experiences and overvalue others – for example, they may not realize the experience that can be acquired in helping in the home but overestimate what can be gained from participating in team sports – or they may be more likely to believe someone who is attractive over someone who is plainer in looks. A common finding of people who have unclear speech because of a disability is that other people underestimate their intelligence. This type of subjective attitude can lead to errors in assessing people, but objective questionnaires help to counter this subjectivity.
Research shows that well-developed questionnaires can be effective tools in selecting people for jobs. The use of questionnaires can help in the appointment of people who are likely to be more successful in jobs, who fit in better to organizations, who are less likely to fail in the job, who are easier to train and who are less likely to leave after only a short period of service. This makes them very useful for employers. It is also in candidates’ interests to be selected for a job in which they are likely to succeed. Candidates are likely to be happier and more satisfied in their roles, and being successful in a role is, in itself, a benefit. We would all rather succeed than fail.
Questionnaires are developed to provide a high degree of consistency – that is, if you take a questionnaire twice, your results should be very similar. If two people who are similar in personality both complete a questionnaire they should each receive similar results. Typically, questionnaires are more consistent or reliable than other types of assessment. Different interviewers can come to different opinions about the same candidate, and candidates may perform better in one interview than in another. This can be because they get on better with one interviewer than another or because their ideas flowed better on one occasion than another. The standardization of questionnaires is helpful in maintaining a high level of consistency, but the detailed development process, during which the degree of reliability is carefully measured and monitored, ensures that precision of measurement is high.
Because of their standardization and objectivity, questionnaires are also likely to be fairer than many other selection processes. Everyone receives the same task in the same way. There are no helpful hints for one candidate that others do not also get. In addition, during the development process a great deal of attention is generally paid to ensuring that the content of a questionnaire is appropriate for all types of respondents. This was not always the case, however, and in the past some questionnaires included material that was inappropriate or unsuitable for certain groups. Questionnaires designed for selecting managers might have assumed, for example, that the candidates would be male, and culture differences between groups were not taken into account. Modern questionnaire developers are much more sophisticated and aware of these issues and will take them into account in developing and researching questionnaires.
Questionnaire designs
The majority of questionnaires used in a work context are based on the individual choosing or responding to statements or words according to how well they describe them. Typically, you will be presented with a series of words or statements and asked to rate or rank them in some way. On the following pages are some examples of the kinds of questions you might be asked