is also a clever hardware engineer. He needed disk drives to store the data he collected, but had very little money, so he bought the cheapest drives he could find. But when he tried them out, they werenât fast enough. Instead of throwing them out, he figured out a way to make them work anyway, by doubling the number of terminals on the drive connections. âI had never thought of doing that,â says Ullman. âThis was engineering of the first order.â
Their separate projects brought Larry and Sergey together in late 1995. âI was chatting with Larry a lot,â recalls Sergey. âHe and I got along pretty well.â 3 If Larry wanted to search the Web, he also needed a crawler. So he recruited Sergey to the Digital Libraries project, combining his search technology with Sergeyâs Web crawler.
They made a great combination. âSergey likes math things,â says Stanford professor Andreas Paepcke, who headed the Digital Libraries project. âLarry just wanted to build. It just kind of grew.â
Scott Hassan, another Stanford grad student who worked with Larry and Sergey, recalls that it was mainly Larryâs project. âFor Larry, it was his primary thing. Sergey was just doing it because it was interesting to him.â They generally worked late into the night on indexing and parsing Web pages at a Fresh Choice restaurant in Palo Alto, which offered a âStudentâs Specialâ buffet for five dollars. They often toiled until 5:00 A.M.
There Will Never Be Another Yahoo
At Stanford, Larry and Sergeyâs search engine could analyze thirty to fifty pages a second. Two years later, that rose to about a thousand a second. Today, itâs millions. It took a lot of research and programming to make it work. âWe developed a lot of math to solve that problem,â Sergey told an interviewer in 2000. âWe convert the entire Web into a big equation with several hundred million variables.â 4
They played around with different names for their search engine. One of them was the âWhat Box.â âBut then we decided that sounded like wet box, which sounded like some kind of porn site,â Sergey recalled. 5 Looking for a big number, they intended to call the crawler Googolâa word coined by the nine-year-old nephew of mathematician Edward Kasner for the number 10 100 . Kasner simply wanted to name the biggest number anyone had ever given a name. He then also coined another name, the Googolplex, which is ten to the power of googol. (Larry and Sergey later adopted the name GooglePlex for their corporate campus.)
Nobody thought this would be the basis of a new company. Most people thought that Yahoo had already won the search engine wars, although Yahoo was really a classification system akin to the Dewey decimal system (without the decimals). It was a portal and did not even have its own search engine, licensing one from Akamai instead. The other search company executives didnât think that search technology could or needed to be improved. Larry knew differently. If the Internet was to reach its potential, it needed new inventions to make it easier to find the right stuff. Without Google, the Internet might still be in the pre-Hellenistic Age. Nevertheless, Lent says, âIn early 1996, we all said, âThere will never be another Yahoo.â â
Just because this was an academic exercise, it didnât mean Larry wasnât ambitious. In order to build a system to test their theory, he and Sergey were repeatedly borrowing money from other students and faculty, and âborrowingâ equipment that arrived at the loading dock at Gates Hall before its owners could claim it. âWe had stolen all these computers from all over the [computer science] department,â recalled Sergey. 6 Finally, Professor Garcia-Molina asked Larry exactly how much of the Internet he wanted to search. Larryâs response: âAll of it.â