either wanted to admit. Each thought he was doing the other a favor, agreeing to merge talents on a venture that seemed certain to fail.
Chapter 4
The Symphony of the Real World
âGood evening, this is 60 Minutes, â Harry Reasoner said into the camera, then paused for a beat as though startled himself by the sound of it.
Mike Wallace sat stiff and motionless to Reasonerâs right, as Reasoner continued: âItâs a kind of a magazine for television, which means it has the flexibility and diversity of a magazine, adapted to broadcast journalism.â It was 10 : 00 P.M. on Tuesday, September 24 , 1968 ; perhaps 13 million Americans were watching as TV history was getting made. By the standards of 1968 television ratings, when hit shows routinely attracted 30 million viewers, it was a dismal performance. The sole sponsor of the first episode of 60 Minutes was Alpo, âthe all-meat dog food!â
Over on ABC that night, more Americans were watching Thatâs Life! with Robert Morse, a musical comedy series with guest stars George Burns and Tony Randall; everybody else tuned in for Rock Hudson in Blindfold, the NBC Tuesday night movie. The debut of 60 Minutes wasnât helped much by its own CBS lead-in, the leaden debut of The Doris Day Show, in which the former film star played a widow who returns to her family ranch with her two young sons.
Perhaps Hewittâs years in purgatory had given him the stimulus to rush recklessly into the unknown; the opening moments of 60 Minutes were not the work of a producer who understood the power of finding (rather than manufacturing) drama. Nor was much of what immediately followed. Reasoner segued to the showâs first report, a look inside the hotel rooms of presidential candidates Nixon and Humphrey from that summerâs political conventions. The story had been Wallaceâs idea, and Hewitt loved it. But the footage wasnât particularly groundbreaking or even all that revealing. Still, it struck viewers as entertaining to see these two powerful men behind closed doors, in a way that hadnât been shown before, and in a backhanded way it ended up revealing something of the showâs intended personality. This wasnât the stuff of a documentary (it was far too inconsequential for that) but it made for far more interesting viewing than a typical campaign piece on the evening news. It was followed by some interstitial and odd humor from two silhouetted commentators.
Up next were three prominent European thinkers of the period âMalcolm Muggeridge of England, Luigi Barzini of Italy, and Peter Van Zahn of West Germanyâwho weighed in portentously with their thoughts on the American presidential campaign. (Humorist Art Buchwald then offered an American perspective.) The showâs third piece, a Mike Wallace interview with Attorney General Ramsey Clark, was executed in the tough-guy mode of the former Night Beat host, though this time in the context of a broader story about the police. Gruff and confrontational, Wallace tried to provoke Clark, but the laconic Texan calmly held his ground.
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W ALLACE : I think Dick Gregory has said that todayâs cop is yesterdayâs nigger. Do you understand that?
C LARK : Yes, I understand that, and itâs, you know, youâve got to be able to recognize wisdom and truth where you find it.
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Next came a bizarre vignette about the recent violence at the Democratic National Convention in Chicago, again presented by those two silhouetted figuresâwritten by Andy Rooney, and given voice by him and the showâs senior producer, Palmer Williams.
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F IRST S ILHOUETTE : I know how the cops feel.
S ECOND S ILHOUETTE : Not being a cop, you canât possibly know how they feel.
F IRST : Not being me, how do you know whether I know how the cops feel?
S ECOND : Not being me, how do you know whether I know how you know or not?
F IRST : Thank you.
S ECOND :