like Mark McCormack, in realizing the marketing potential of athletes. Unlike McCormack, however, whose commercial success, beginning in the 1960s with golfer Jack Nicklaus,really paved the way for the Federers, Beckhams and Woods of the modern era, Shields left the already-established pros to McCormack and waded into the amateur pools, looking for future stars.
He crisscrossed the country, sitting through thousands of high school and college basketball games, and football games, and baseball games, and track meets, and lacrosse practice, and inner-city gyms, and inner-city basketball courts, and even Saturday morning suburban soccer games in search of the next Tom Seaver, Edwin Moses, Joe Namath, Walt Frazier and Sugar Ray Leonard.
After two years of nonstop traveling, heâd discoveredâand locked into iron-clad contractsâbudding superstars like the Lakersâ point guard Le-Vaughan Sylvester, Dodgers reliever Jovani San Pedro Santiago, Miami Dolphins all-pro receiver Longman Watt, Yankee second baseman Devontae âCrawfishâ Perkins and world welterweight champion Filiberto âKidâ Cabrera.
Over the next ten years, any athlete not on McCormackâs roster belongedâlock, stock and barrelâto Gerald Shields.
But by the time Tom Cruise came along as Jerry McGuire, and Cuba Gooding Jr. screamed, âShow me the money,â sports agents were running all over the country, in colleges and high schools and drilling down deep into junior highs in search of the next big name.
Suddenly there was Don Meehan and Drew Rosenhaus, Tom Condon and Arn Tellem, and of course Scott Boras. And they were into everything, not just working the three big ball sports, and golf, tennis, boxing and ice hockey, but motor racing, horse racing, wrestling, soccer, lacrosse, rugby, track, field, gymnastics, even cricket and bowling.
Wherever there were athletes who could sell something, there were agents trying to sell athletes.
Gerald Shields sold out to the Truman brothersâAlan and Adamâtwo lawyers from the Cincinnati suburbs, but the cutthroat nature of the business became too much for them. They had a few big stars, but mostly they had young athletes whose careers were stalled.
Now Zeke Gimbel wanted to enter the fray.
âAs soon as they sign,â Zeke explained, âwe hand the keys to the door to Perry and Monica.â They were two young hotshot lawyers who worked for Z in LA. âWe move them into new offices and keep them ring-fenced so that nothing that happens there can affect anything else. If that goes wrong, I donât want it bringing us down. If our deal goes wrong, the sports side may be all we have left.â
âCompared to you,â Bobby said, âHattie is an optimist.â
âMurphyâs Law?â He looked at his old friend. âAnd it was Murphy who was the optimist.â
âI still have doubts about the deadwood.â
âWhy?
âBecause you think you can trade your way into a profitable business. Why would some other agency want the athletes you canât sell?â
âTheyâre jocks, they get traded all the time. Whatâs the difference if they go from Z to IMG, or from the Padres to the Cubs? Why do the Bears buy someone the Cowboys donât want?â
âMr. Gimbel?â Giorgio, the resident manager, stepped outside. âYou look well.â
âHi there. You too.â He shook Giorgioâs hand. âI got in last night . . . leaving today, right now, in fact.â
âBack to Los Angeles?â
âNo. New York for a party. LA tomorrow.â
âMr. Lerner?â Giorgio said, âEverything is arranged.â
âIâll just go upstairs and grab my bag,â Zeke said. Then he asked Bobby, âWhatâs arranged?â
Giorgio held up his hand to show Zeke there was no need to go upstairs. âIâll have it brought down. And your car . . . to