most beloved jewelry storeâto count how many had perished when influenza killed ten million in 1918.
Nineteen eighteen: only one of the terrible years among the plethora of corpse-strewn
anni horribili
that will blacken the memory of the twentieth century forever.
He stood at the graveside among some two dozen of his relatives, with his daughter at his right, clutching his hand, and his two sons behind him and his wife to the side of his daughter. Merely standing there absorbing the blow that is the death of a father proved to be a surprising challenge to his physical strengthâit was a good thing Howie was beside him on the left, one arm holding him firmly around his waist, to prevent anything untoward from happening.
It had never been difficult to know what to make of either his mother or his father. They were a mother and a father. They were imbued with few other desires. But the space taken up by their bodies was now vacant. Their lifelong substantiality was gone. His father's coffin, a plain pine box, was lowered on its straps into the hole that had been dug for him beside his wife's coffin. There the dead man would remain for even more hours than he'd spent selling jewelry, and that was in itself no number to sneer at. He had opened the store in 1933, the year his second son was born, and got rid of it in 1974, having by then sold engagement and wedding rings to three generations of Elizabeth families. How he scrounged up the capital in 1933, how he found
customers
in 1933, was always a mystery to his sons. But it was for them that he had left his job behind the watch counter at Abelson's Irvington store on Springfield Avenue, where he worked nine A.M. to nine P.M. Mondays, Wednesdays, Fridays, and Saturdays, and nine to five on Tuesdays and Thursdays, to open his own little Elizabeth store, fifteen feet wide, with the inscription in black lettering on the display window that read, from day one, "DiamondsâJewelryâWatches," and in smaller letters beneath, "Fine watch, clock, and jewelry repair." At the age of thirty-two he finally set out to work sixty and seventy hours a week for his family instead of for Moe Abelson's. To lure Elizabeth's big working-class population and to avoid alienating or frightening away the port city's tens of thousands of churchgoing Christians with his Jewish name, he extended credit freelyâjust made sure they paid at least thirty or forty percent down. He never checked their credit; as long as he got his cost out of it, they could come in afterward and pay a few dollars a week, even nothing, and he really didn't care. He never went broke with credit, and the good will generated by his flexibility was more than worth it. He decorated the shop with a few silver-plated pieces to make it attractiveâtea sets, trays, chafing dishes, candlesticks that he sold dirt cheapâand at Christmastime he always had a snow scene with Santa in the window, but the stroke of genius was to call the business not by his name but rather Everyman's Jewelry Store, which was how it was known throughout Union County to the swarms of ordinary people who were his faithful customers until he sold his inventory to the wholesaler and retired at the age of seventy-three. "It's a big deal for working people to buy a diamond," he told his sons, "no matter how small. The wife can wear it for the beauty and she can wear it for the status. And when she does, this guy is not just a plumberâhe's a man with a wife with a diamond. His wife owns something that is imperishable. Because beyond the beauty and the status and the value, the diamond is imperishable. A piece of the earth that is imperishable, and a mere mortal is wearing it on her hand!"
The reason for leaving Abelson's, where he'd still been lucky enough to be collecting a paycheck through the crash and into the worst years of the Depression, the reason for daring to open a store of his own in such bad times, was simple: to everyone