How to Deliver a Great TED Talk: Presentation Secrets of the World's Best Speakers (How to Give a TED Talk) by Akash Karia Read Free Book Online Page B

really well you get the large reward, on down.
What happened?
As long as the task involved only mechanical skill bonuses worked as they would be expected: the higher the pay, the better the performance. Okay? But one the task called for even rudimentary cognitive skill, a larger reward led to poorer performance.
    Research studies by nature try to answer questions. Thus, an explanation of the research study followed by the words “What happened?” raises the audience’s curiosity.
    If you are able to use an academic study in your speech to anchor your point, use it. Explain the study in the form of a story, and use rhetorical questions to build people’s curiosity before you reveal the results.
    7. CASE STUDIES
    Case studies are another method to anchor your points.
    For example, if you’re giving a presentation called “Improving Brand Awareness through Social Media,” you might give your audience members a case study of a company that embraced social media to increase its brand awareness. Then, you would work your way through the case study, highlighting the major points and providing insights on why the strategy worked and what could have been done better.
    Using case studies is a very common way of teaching MBA classes. In fact, the Harvard Business School MBA course is taught using case studies.
    8. PRODUCT DEMONSTRATIONS
    If you’re presenting or pitching a product, then a product demonstration is a brilliant way to win your audience’s trust as well as make your points memorable.
    The late Steve Jobs was a master at this. For example, during the unveiling of the Safari browser, Jobs wanted to make the point that Safari was much faster than Internet Explorer. Instead of simply saying this, Jobs gave a product demonstration. He launched both Safari and Internet Explorer on two separate big screens, typed in a web address and hit the button to load both pages at the same time. The result? Safari loaded the page within seconds while Internet Explorer was still fetching the data.
    A memorable demonstration firmly ties the point to the audience’s memories. Plus, it’s tangible proof – no one can dispute the claim since they just witnessed the live demonstration.
    If you’re presenting or pitching a product, consider including a product demonstration as part of your presentation.
    9. CUSTOMER TESTIMONIALS
    If you’re presenting to a prospective client with the hope of being hired, using customer testimonials is a great way to anchor your points and prove your worth.
    For example, let’s say you work for a company that produces computer chips for computer manufacturers. Now, let’s say you’re scheduled to give a presentation to a prospective computer manufacturer with the aim of getting their account. What might you include in a presentation such as this? What could you say that would persuade them to hire you?
    If you’re saying that your company produces widgets cheaper and faster than anyone else, then you might want to tell a story about a client who approached you because he needed computer chips produced very quickly, within a few days, because his last chip manufacturer had gone out of business. Next, you could showcase a testimonial by this client stating how pleased he was with your service. There are several ways to showcase the testimonial. You could include this testimonial in your PowerPoint or on your handout, or simply read the testimonial to your audience.
    Since we are talking about testimonials, there are several things to keep in mind when using testimonials.
Video Testimonials are best . Testimonials of clients speaking on video are the best because they are the most credible. Audiences trust video testimonials more than anything else because written testimonials are easy to fake. If you have a video testimonial, you can embed it as part of your PowerPoint presentation.
Use Photos of Clients. If you can get hold of only a written testimonial, then try to include photos of your client.