Uncontrolled Spin: The Power and Danger of Spin ("Un"missable Series Book 1) by Jerry Summers Read Free Book Online Page A

of the company’s opponents have presented some valid points on this type of strip mining, we intend for you to be positioned as the driving force in correcting these practices. You will sponsor legislation in Brazil on new environmentally friendlier industry standards. Globally, you will become the face for environmentally sensitive mining and restoration after operational completion. You will design economically feasible solutions, and I will provide the marketing expertise to convince the concerned global citizens that these practices will allow the mining industry to coexist with the environment for the benefit of all concerned. If necessary, Mr. Stevens will provide up to two million U.S. dollars to Diablo Mining for industry lobbying and political contributions where necessary.”
    Hugo appears satisfied with the deal after the offer of this additional support, and the two once again return to more pleasant after dinner conversation.
    After a few polite inquiries into Sean’s business life, Hugo finally breaks down and asks what he’s been wondering since Sean brought it up. “Why the sudden interest in the fashion industry and Brazil’s marketing areas?”
    Sean chuckles, “I had the CEO of a fledgling fashion apparel company come into my office with the desire that SGM represent her. I told her I wasn’t interested in becoming involved in the fashion industry and dismissed her.”
    Hugo gives Sean an all-knowing smile, his teeth very white against his tanned skin. “She must be extremely attractive, eh? For you to be reconsidering…”
    Sean looks slightly puzzled. “Why does everyone immediately jump to that conclusion?” Hugo gives him a deadpan look, and finally Sean nods, then recovers with, “But that isn’t the reason I’m considering accepting her as a client. She recovered very nicely with a gift basket and good scotch, and so I did some research. The fashion industry is a two-hundred and fifty-billion-dollar industry in the United States alone, so I could see some tremendous income potential for the right designer. Furthermore, this woman’s company is performing slightly better than the statistical norm.”
    Hugo sighs. “Ah, what we fools will do for a beautiful woman.”
    Sean chuckles but protests, “Not at all. My inquiry has been strictly for business purposes.”
    Hugo replies, “Well, if you are truly conducting business research, then you would probably be interested in knowing that my cousin owns an apparel factory that Nike has just abandoned. I believe my cousin would be willing to cut a very favorable lease deal for the right manufacturer. Since it’s already set up for apparel, very little modification would need to be made for production to be up and running. It would take maybe six months? Would you be interested in seeing it tomorrow?”
    Sean considers for a moment, then says slowly, “For research purposes only, of course. Why did Nike leave the factory?”
    “They built one of their own. They were tired of leasing, I suppose.”
    The two men agree that Hugo will pick Sean up the next morning at 9:00 to tour the vacant factory, which is approximately a forty-five minute drive from the villa. They bid each other a good evening, and Sean retires to his suite.

    The next morning, Sean meets Hugo in the cobblestone driveway, and they travel forty-five minutes south of the villa. Upon arrival, they meet Hugo’s cousin, Ricardo Montes. Sean is amazed by the condition of the well-manicured facility. After a tour, he is convinced it is state-of-the-art. It is air-conditioned, with a fully functional ventilation system and well-equipped work stations. Ricardo asks the typical questions associated with initial tenant evaluation, but he is also concerned about the integrity of the potential future business considering renting the facility.
    Ricardo explains, “Most of the displaced workers who couldn’t move with Nike are still in the area and would be available immediately to