Uncontrolled Spin: The Power and Danger of Spin ("Un"missable Series Book 1)

Uncontrolled Spin: The Power and Danger of Spin ("Un"missable Series Book 1) by Jerry Summers Read Free Book Online Page B

Book: Uncontrolled Spin: The Power and Danger of Spin ("Un"missable Series Book 1) by Jerry Summers Read Free Book Online
Authors: Jerry Summers
resume production with very little training necessary. Are you sure that this business you are considering representing would be an appropriate fit? I do not want to get screwed over again, like I was with Nike.”
    Sean reassures Ricardo while attempting to process that these possibilities exist. A fully trained staff, a modern facility, and a landlord willing to bargain to fill an otherwise difficult facility to lease seemed too good to be true.
    “I will be meeting with my potential client in a couple of weeks, and I will get back to you with some feedback early next month. Other than that, I can’t really reassure you about much else.”
    Ricardo asks Hugo in Portuguese if Sean is seriously interested, and Hugo confirms that Sean is, in fact, a real bona fide prospect with the capability to have his clients deliver what he promises.
    Ricardo turns back to Sean. “I have been delighted to meet you. I will e-mail a preliminary proposal to you, for your possible client’s consideration.”
    “Thank you,” Sean replies. “Are you willing to negotiate the terms?”
    Ricardo nods hesitantly. “I’m willing to negotiate a fairly favorable contract for the right U.S. company willing to commit to at least a ten-year lease arrangement.”
    “And what about a right of first refusal to purchase and an option to buy?”
    Ricardo says, “Absolutely, these provisions can be worked through and included in any arrangement.”
    Satisfied, Sean shakes Ricardo’s hand. All three men go to a local cantina, enjoy more pleasant conversation and local cuisine, and then Hugo and Sean depart back to the villa.
    When they arrive, Sean invites Hugo for drinks by the pool, and Hugo accepts and peppers Sean with many questions regarding his opinion of the factory.
    Sean plays it very cool, being as vague as possible without being rude. “I have to discuss matters with my client, as I’m sure you understand. At the moment, I am unable to commit on her behalf.” Hugo frowns and Sean realizes he needs to throw some type of bone to maintain the opportunity. He sighs. “However, I’m delighted by the facility, and I can see several benefits for my prospective client, should she choose to utilize it in a global growth strategy, especially in the emerging Latin American markets we discussed last night. I will absolutely suggest this is the best move for her, but I will also need to explore her financial tolerance for this type of rapid expansion, as well as the appropriate timing for it within the fashion industry.”
    Hugo’s informational needs are satisfied for the moment, and he stands and shakes Sean’s hand before leaving the villa. “Thank you for your time, Mr. Green,” he says, and Sean returns the pleasantry.
    After Hugo has gone, Sean calls Mark Stevens to let him know the deal is completed with Diablo Mining and to thank him for the use of the villa over the weekend. Next, Sean begins the intense process of market research and preliminary outlines for his discussion with Jessica Silva, appreciating how delightful doing research is when it’s done poolside.

CHAPTER 6
    INITIAL ANALYSIS
    A s Sean considers the possibilities for Jessica’s company, he is struck by the fact that for the first time in a long time, he will need to consider his client’s financial ability to implement the strategy he develops. The relocation or opening of an additional facility is an aggressive transition into a new global strategy, which will most likely be beyond Jessica’s ability to accomplish. He makes a note for himself to determine the strength of “Beauty Something’s” brand within its niche market.
    God, I need to get the name of this company into my brain correctly, then evaluate it solely upon its public recognition and credibility within the fashion industry. But to him, the name still seems trite, juvenile, and insignificant. But hell, what do I know about women’s fashion? He decides to have Evelyn assign one of his best

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