though he insisted his activities were a charitable contribution: “These young women are from poor countries and need to make money to help their parents.” The NSF porn-viewing employees had one thing in common: they were all men.
Over the past three years, the Securities and Exchange Commission (SEC), the Department of Defense at the Pentagon, and the Minerals Management Service (responsible for monitoring the BP oil spill) all held internal investigations to deal with numerous male employees watching porn on government computers. Men are so highly motivated to look at graphic sex that they’re willing to risk public shame and even their jobs just to visit porn sites.
So what exactly are all these men so driven to look at?
GIRL METROPOLIS AND COUGAR TOWN
In this chapter, we’re going to review some of the main visual cues that activate male desire. Of course, men are also aroused by psychological cues. But the Internet demonstrates quite convincingly that most men prefer visuals to stories or discussion. Some of men’s visual cues will probably come as no surprise. Others are quite unexpected. Strictly speaking though, the most influential male cue of all is not visual, but chronological.
Age dominates sexual searches, adult Web site content, and pornographic videos. On Dogpile, terms describing age are the most frequent type of adjective in sexual searches, appearing in one out of every six sexual searches. When the male desire software evaluates a woman’s visual appearance, one of the most prominent criteria is age—and not just youth, either.
Take a look at the graph on the next page. It shows the frequency of sexual searches on Dogpile that contain specific ages, such as “naked 25-year-olds” or “sexy 40-year–olds.” The higher the bar, the more popular the age. Notice there are two separate peaks, marked in dark gray.
The first peak is on the left, in a narrow cluster of searches for teens. But there’s a broader cluster of searches on the right, with a peak at age fifty. Though the popularity of adult women doesn’t quite reach the stratospheric heights of teens, it’s worth observing that more men search for fifty-year-olds than search for nineteen-year-olds. There is a rather shocking number of searches for underage women, but you may be equally surprised to discover there is significant erotic interest in sixty- and seventy-year-olds.
Frequency of age-related sexual searches on the Dogpile search engine
The adult industry recognizes there are distinct audiences for women of different ages. “A MILF falls into the 35-50-year-old category (50+ is ‘mature’). ‘Teens’ can be 18–20. The 21–35s are just plain porn,” explains Stephen Yagielowicz, senior editor for Xbiz, the leading source of news and business information for the adult industry. “Anecdotally, much of the mature content that I’m seeing on [nontube sites] today is vintage content from Eastern Europe, showing the widespread and perennial appeal of this material. You gotta love dirty old ladies!”
In the late 2000s, the online adult industry went through a dramatic change. This change was made possible by new technological developments, but was ultimately driven by male desire—namely, the desire to look at things. The Web site that epitomizes this change is known as PornHub.
Following the explosive success of YouTube—a Web site that allows users to upload and share their videos—a number of Web sites began to emulate YouTube, but with adult content. These sites are known as tubes . Dozens of tubes sprung up in 2007, including RedTube, XTube, YouPorn, and XNXX. Each offered thousands of video clips. The tubes quickly incited the wrath of the rest of the online adult industry. The reason for this animosity is perfectly understandable: many tube sites gave away content for free that they acquired for free. Instead of earning money from subscriptions—the previous business model for adult Web
Jimmy Fallon, Gloria Fallon