A Billion Wicked Thoughts: What the World's Largest Experiment Reveals about Human Desire by Ogi Ogas, Sai Gaddam Read Free Book Online Page A

sites—the tubes earn money from advertisements.
    In 2007, the Montreal-based PornHub came online. Their three floors of sedate offices, just across the street from a Walmart, resemble the sterile corporate cubicles of any high-tech startup. In just two years, PornHub became the most heavily trafficked adult video site in the world, attracting more than 10 million visitors each day. Though it had an “anything goes” attitude in its earliest days, the now caution-minded PornHub offloads squickier content (such as fisting and golden showers) onto its sister tube sites, and completely prohibits videos depicting rape, incest, or bestiality. Their success is partially predicated on an interface that makes it easy for users to locate appealing visual content. Videos are searchable by tags, categories, and a search engine. So what is the single most popular search term users enter into the PornHub search engine?
    “Mom.”
    We can get a clearer perspective on the popularity of age-related genres (such as “Mom”) by considering the frequency of specific age-related adjectives used in sexual searches.

     
    This table mirrors the previous figure: youth dominates male desire, but there is also significant interest in older women, including MILFs. What’s a MILF? A “Mother I’d Like to Fuck.” This term was popularized in the 1999 teen comedy American Pie . MILFs became a profitable online niche in the early 2000s with the rise of Internet video, led by Web sites like MILF Hunter. Today, MILFs is one of the most popular and profitable genres of male-targeted pornography. Even socially conservative India has its own homegrown version of the MILF genre.
    An erotic online comic titled Savita Bhabhi gained a massive following in India soon after its initial publication in 2009. The comic strip, published in English, Hindi, and several other Indian languages, details the adventures of lusty buxom housewife Savita, who seduces salesmen, milkmen, neighborhood youth, and other assorted characters while her husband is away at work. The bhabhi —a Hindi word that literally means “sister-in-law” but is used to address married women in general—is a staple of erotic Indian tales as an aggressively amorous woman. Savita Bhabhi’s adventures, tame as they were by Western standards, did not go unnoticed by Indian authorities and the comic strip was banned within a few months.
    The male desire for older women is also reflected in the popularity of “mom” searches on PornHub (since teen content is highly visible and easily accessible on PornHub, users may be more likely to manually type in searches for content they don’t immediately see).
    More than a quarter of all men report that their first sexual fantasy was triggered by a sexy older person. There is a popular notion that older women, colloquially referred to as cougars , are more aggressive at pursuing sex than younger women. The tagline for ABC’s television show Cougar Town asks, “Can a woman of a certain age be a mom, a successful career woman, and still be on the prowl?” The answer seems to be yes. A 2010 study found that women age twenty-seven to forty-five have more sexual fantasies, a greater willingness to have one-night stands, and a greater willingness to have casual sex than women in other age ranges.
    “The main reason I like MILFs is because they’re more experienced and mature. They know exactly what they want, so there’s none of the awkwardness,” explains Brad Fowler, a twenty-one-year-old college student from Boston. “You feel like you can learn something from them, and there’s also an aspect of desiring something that you seemingly can’t have. . . . It’s easier to hook up with a hot college freshman than a hot forty-year-old with a kid and a minivan, so there’s a sense of accomplishment involved. It’s not Moms I Can Fuck, it’s Moms I’d Like to Fuck—it makes all the difference.”
    Almost no academic research has been done