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unique personality of the town and make them want to make future trips to Dover to spend their time and their money.”
A woman raised her hand. “I’m an insurance agent. Putting up a tree in my front window isn’t likely to gain me any new clients. I’m reluctant to spend too much time on Christmas events that won’t help my bottom line.”
“That raises a good point. I’d like you to think of this on a larger scale than one business. It’s true some of your businesses lend themselves to the holidays more than others—the dress shops and gift shops, for example. But if visitors see how your community works together for the good of all, think what kind of message that sends. That would make Dover a place I’d want to visit, perhaps even come to live, and that would benefit every business in town.”
Agreeable murmurs traveled through the room. “I’ve heard about the way this town comes together. One of the first things I heard was the way everyone worked together recently to get the library open on time. And I understand you all participated in a home-rebuilding project to help a local family. That’s the kind of dedication we need now. Let me run through the events quickly. One for each December weekend. Though the Chamber will mainly be responsible for the events in the first two.”
Gemma shuffled the papers in front of her. “Week one will be the Dover Glory Lights kickoff, a special lighting ceremony to start the season. Instead of each store doing their own lights, there will be an overall plan for the downtown. All the lights will be hung on the buildings, over the streets around the square, and the decorations for the courthouse park will be set up. On Friday night, vendors will offer food and drink and at one point, all the lights downtown will go dark. Then we’ll throw the switch and turn on all the decorations at once. It will be breathtaking. People will come from miles to see the large light display.”
A woman on the aisle nodded. “That’s true. We drive all the way to Natchitoches, Louisiana, every year to see those lights along the Cane River.”
“Exactly! And the second weekend in December will be our open-house weekend to showcase our businesses with our decorated windows. I’d like you each to be thinking of a way to create a Christmas window display that will evoke the spirit of the season and your company. There will be a contest for the top five windows. Visitors can vote here in town or online. Davis Blaylock at the
Dover Dispatch
is offering two months’ free advertising for the winners.”
A voice from the back called out, “I could sure use that.”
Gemma spent the next forty-five minutes answering questions and assuring people that her weekend events could be accomplished with cooperation, minimum of cost and plenty of professional help. As she concluded the meeting she sensed excitement in the air. A swell of joy filled her throat. The owners were in agreement that pumping up the holiday events was vital to recuperating some of the sales lost when the Southways plant closed down last year and tossed over a hundred people out of work.
Several owners stopped by to express their delight in the events and pledge their support. Now it was up to her to make the necessary arrangements and coordinate all the bits and pieces.
“What happened to the Christmas parade?”
Gemma started at the sound of the deep voice. Linc’s voice. It was hard to ignore once you’d heard it. Rich and smooth, it flowed along her nerves like warm honey. She looked into his blue eyes and suddenly found it difficult to swallow. “What are you doing here?”
“I’ve been in the back, listening to your pitch.”
His intense navy blue eyes zeroed in on her, making her forget his question. “The parade?”
“It’s a tradition. Has been since I was a kid. We all looked forward to it each year. There’s going to be a lot of kids disappointed if it’s canceled.”
Linc’s tone suggested
Marc Paoletti, Chris Lacher