manufacturers like Gulfstream, Bombardier, and Cessna displayed their latest products, and the French industrialist Serge Dassault, whose Falcon jets sell for tens of millions of dollars, described the joys of air travel without the airlines. This is largely a theoretical pleasure in China, where the People’s Liberation Army still tightly controls airspace and discourages private flights. But a few private jets, among them one owned by Zhang, already crisscross the country, and China’s current Five-Year Plan calls for airspace controls to be relaxed so a personal-airplane industry can arise. Niu Gensheng, the CEO of a group that controls one of China’s largest dairy-products companies, was among the several guests from Inner Mongolia (charmingly, his family name means “cow”). He told Jet Asia-Pacific that the conference had helped him understand “the rationale behind the acquisition of such an essential business tool.”
It was the aviation aspect of the event that got me there, by chance. I had agreed to help ferry a small Cirrus airplane that was part of the luxury weekend display from Changsha to its next destination, the Zhuhai Air Show in far southern China, near Macau. (The Cirrus was the same kind of plane I had owned and piloted in the United States.) But the weekend, I learned on arrival in Broad Town, was not just about airplanes. On Saturday evening, after the display, more than fifty guests and exhibitors dined at one long banquet table, in a marble-floored chamber that had been designed by Zhang’s wife, Lai Yujing, and resembles a palazzo in Tuscany.
Then on Sunday morning, the guests took test drives in brand-new Porsche racing cars—bright yellow, red, lustrous black—along an improvised course made by closing off a public street adjoining Broad Town. A Hummer was also part of the fleet. As each car rolled in at the end of a circuit, a small clash of cultures could be observed. The Chinese millionaires, used to doing what they wanted the instant it occurred to them, would stride to the driver’s side of the car, past anyone who happened to be waiting in line. Then a member of Porsche’s professional-driver team would look for a tactful way to guide the guest to the passenger’s side for a first, instructional run through the slalom cones and rapid-acceleration zones on the course.
After a few hours of driving, the guests went to Broad Town’s Mediterranean Club, which had one wood-paneled room full of long, narrow felt-covered tables for snooker and a similar room with squarer, squatter felt-covered tables for playing pool. (Plus bowling alleys, a vast and modern indoor swimming pool, antique Chinese furniture and statues, and so forth; the facilities are open to all company employees.) A huge video screen at the back of the room ran footage about Sunseeker motor yachts, the maritime equivalent of private jets. On leather seats in the clubhouse’s bar, the guests sat down to a tasting of $250-a-bottle French wine, poured by a young duo from Hong Kong. One of the wine merchants was British and looked like Prince William; as he described each wine in Chinese, his partner, a chic Chinese woman, went around the room pouring the wine. A few minutes into the tasting, the guests were summoned for lunch, and they carried along their glasses of 1994 Château Latour to enjoy with mouth-burning Hunan dishes.
After lunch, Zhang thanked the guests for coming and invited them to spend time seeing some of the other highlights of Broad Town: the 130-foot-high gold-colored replica of an Egyptian pyramid, for instance, or the life-size bronze statues of forty-three inspirational leaders from different eras and different cultures, from Confucius and Socrates to the Wright Brothers, Mahatma Gandhi, Rachel Carson, and Jack Welch. Later in the afternoon, one of the company helicopters came in for a landing not far from the Mediterranean Club. A group of guests ran toward the helipad to meet it—Zhang, in
Gary Chapman, Jocelyn Green