Postcards From Tomorrow Square by James Fallows Read Free Book Online Page B

years for one of the many small jets currently being developed. Without waiting for translation he said, in Chinese, “Now! Now!” As I began to say (gulp) that no such plane existed at the moment, I saw his face cloud. So I backtracked and said I would call a friend at NASA who was the world’s expert on exciting new aircraft, to see if he knew of one. “Fine!” said Zhang. “Let’s call him now!” Well, it was 3:30 a.m. on the U.S. East Coast. Maybe we could wait an hour or two?
    Airplanes deferred for the moment, Zhang spent half an hour talking about himself, his company, and his vision for China. Every second of that time, he was in motion around the room, talking as if dictating to scriveners. Zhang Yue is a short, very trim man, forty-six years old; his black hair appears undyed, and his face is youthful and smooth. “I have not taken a medicine in eighteen years!” he said at one point with pride. Nervous energy may be the key to his fitness. Like many Chinese nouveaux riches (I am told), he is impatient and indulged. Unlike many American plutocrats, he has no formality or stuffiness. I enjoyed being with him. Suddenly he decided that he’d had enough—and with a reminder that we’d meet that evening, after I called my NASA friend, he was gone.
    China, like America, is too big, complicated, and contradictory to have any “typical” or representative character. Zhang Yue is no more representative of today’s China than a fur merchant like John Jacob Astor or a press baron like William Randolph Hearst was representative of the America of his time. But certain prominent characters are interesting because they are so clearly of their culture’s moment in history. Astor was of the era in which natural resources were being turned into fortunes, and those fortunes turned into social standing. Hearst built his fortune in the age of large urban markets and converted it, with mixed results, into political influence and the artistic legacy of his castle. Zhang is of the moment when China has opened the door to ambitious people with entrepreneurial plans. And to me he is more interesting than many others superficially like him, because he suggests an answer to one fundamental question about the China of the era to come. The question is what China will dream of as its dreams of money begin to be realized. Most people will be poor, far into the future. But tens of millions of Chinese are already able to think of more than just getting by. Zhang, it turns out, has more than making money and buying as-yet-undeveloped planes on his mind.
    ZHANG OF THE BUSINESS WORLD
     
    Depending on the rankings, Zhang Yue stands somewhere between twenty-fifth and fiftieth on the list of the richest people in China, with assets worth as much as $300 million; Broad Air Conditioning has no debt, and last year it had annual sales of about $300 million. His wealth does not appear to be based principally on political connections, which have obviously been crucial in the formation of other empires—in real estate, construction, and broadcasting, for example. Indeed, Broad has been discussed in Chinese business blogs, which I’ve seen in translation, as proof that a business can thrive while keeping government more or less at arm’s length.
    The company’s English name is derived, perhaps too literally, from its Chinese name Yuan Da , which might also have been rendered as “expansive” or “spacious.” The company’s logo—the familiar @ sign, but with the a in the middle replaced by a lowercase b , for Broad —is elegant and eye-catching; Zhang designed it in 1990, before e-mail made the “at” symbol common. Among the six “Broad Values” that Zhang says must guide the company, one is “Don’t pay bribes” and another is “Do pay taxes.” (The others are environmental protection, respect for intellectual-property rights, no price gouging, and no predatory competition.)
    Nor does Broad aim to beat its competitors with a