Purity by Jonathan Franzen Read Free Book Online

was signing up households in potential renewable energy districts; each household earned Renewable Solutions a bounty paid by some shadowy third party or parties that had created an allegedly lucrative futures market. Then it was giving residents of progressive municipalities a “survey” to measure their level of interest in having their taxes raised or their municipal budgets rejiggered to switch over to renewables; when Pip pointed out to Igor that ordinary citizens had no realistic basis for answering the “survey” questions, Igor said that she must not, under any circumstances, admit this to the respondents, because positive responses had cash value not only for the companies that made stuff but also for the shadowy third parties with their futures market. Pip was on the verge of quitting her job when the cash value of the responses went down and she was shifted to solar renewable energy certificates. This had lasted six relatively pleasant weeks before a flaw in the business model was detected. Since April, she’d been attempting to sign up South Bay subdivisions for waste-energy micro-collectives.
    Her associates in consumer outreach were flogging the same crap, of course. The reason they outperformed her was that they accepted each new “product” without trying to understand it. They got behind the new pitch wholeheartedly, even when it was risible and/or made no sense, and then, if a prospective customer had trouble understanding the “product,” they didn’t vocally agree that it sure was difficult to understand, didn’t make a good-faith effort to explain the complicated reasoning behind it, but simply kept hammering on the written pitch. And clearly this was the path to success, and it was all a double disillusionment to Pip, who not only felt actively punished for using her brain but was presented every month with fresh evidence that Bay Area consumers on average responded better to a rote and semi-nonsensical pitch than to a well-meaning saleswoman trying to help them understand the offer. Only when she was allowed to work on direct-mail and social-media outreach did her talents seem less wasted; having grown up with no television, she had good language skills.
    Today being a Monday, she was telephonically harassing the many 65 + s who didn’t use social media and hadn’t responded to the company’s direct-mail bombardment of a Santa Clara County development called Rancho Ancho. Micro-collectives only worked if you got near-total community buy-in, and a community organizer couldn’t be dispatched before a fifty percent response rate was achieved; nor could Pip earn any “outreach points,” no matter how much work she’d done.
    She put on her headset and forced herself to look at her call sheet again and cursed the self she’d been an hour earlier, before lunch, because this earlier self had cherry-picked the sheet, leaving the names GUTTENSCHWERDER, ALOYSIUS and BUTCAVAGE, DENNIS for after lunch. Pip hated the hard names, because mispronouncing them immediately alienated the consumer, but she gamely clicked Dial. A man at the Butcavage residence answered with a gruff hello.
    â€œHiiiiii,” she said in a sultry drawl into which she’d learned to inject a note of apology, of shared social discomfort. “This is Pip Tyler, with Renewable Solutions, and I’m following up on a mailing we sent you a few weeks ago. Is this Mr. Butcavage?”
    â€œBoocavazh,” the man corrected gruffly.
    â€œSo sorry, Mr. Boocavazh.”
    â€œWhat’s this about?”
    â€œIt’s about lowering your electric bill, helping the planet, and getting your fair share of state and federal energy tax credits,” Pip said, although in truth the electric-bill savings were hypothetical, waste energy was environmentally controversial, and she wouldn’t have been making this call if Renewable Solutions and its partners had any