The Battle for Gotham

The Battle for Gotham by Roberta Brandes Gratz Read Free Book Online

Book: The Battle for Gotham by Roberta Brandes Gratz Read Free Book Online
Authors: Roberta Brandes Gratz
Tags: United States, History, 20th Century
Avenue bus up to Fifty-ninth Street (Fifth Avenue was two-way then) and stroll down to Thirty-fourth Street to enjoy the exuberant Christmas windows of the department stores. While all the department stores competed to produce the most artful window displays, Lord & Taylor always won hands down; Saks Fifth Avenue and B. Altman alternated for second place. Even the few banks and airline offices then on Fifth Avenue put on a good display. Then we would take the bus the rest of the way downtown and join carolers singing at the huge Christmas tree under the Washington Square Arch. It was a great tradition. The city was a delightful place to be in the 1940s and 1950s.

    1.1 My apartment house and block on Washington Square South before condemnation. NYU Archives .

    1.1a NYU’s Bobst Library replaced my block. Jared Knowles .

    THE PUSH-PULL EFFECT
    Two things led my family to move to Westport, Connecticut, then a paradigm of suburbia. Opportunity beckoned my father. The first strip shopping center, with the area’s first branch of a New York City department store, had opened in Westport. Like in so many downtowns across America, this one was a short distance from downtown, enough to draw business away. Across from that, only minutes from Main Street, a second was about to open. The builder of the second center wanted to include a dry-cleaning store. He wanted my father to be the one to do it.
    Strip centers across America of that time imitated city shopping streets and actually repackaged in a planned version the successful commercial mix that evolved spontaneously on urban streets. Developers went by a formula that included a mixture of service and specialty stores. Thus, the builder wanted a dry cleaner to locate between the supermarket and the baby-clothes store, with the hardware, carpeting, and other stores and the luncheonette to follow down the line. The offer was a hard-to-resist business opportunity for my father.
    My father hungered for the appeal of suburban life, but my mother definitely did not and never settled into it happily. “You pay a stiff price for that blade of grass,” she used to say. Nevertheless, opportunity was having an irresistible pulling effect on my father. We made the switch.
    My mother resisted the stay-at-home suburban-housewife lifestyle, but she definitely got caught up in the car culture. My father drove a secondhand Chevy station wagon, but my mother’s first car was a red Ford convertible with a V8 engine and stick shift. If she had to be in the suburbs, she wanted a fun car. A few years later, her second car was similar but in white. Both cars were guaranteed boy magnets in the parking lot on the very rare occasion that I was permitted to drive her car to school. For after-school activities, most of the time, I hitchhiked or biked to my destination. My mother refused to be a chauffeur.
    While opportunity and suburban living were having a pulling effect on my parents, three negative forces intruded on our balanced urban existence and helped push us over the edge. The Third Street building in which my father’s main “plant” (I never knew why it was called a plant) was located was condemned as part of a large urban renewal project, devised by Robert Moses. “Urban Renewal” was the federal program that funded the major overhaul of most American cities starting in the 1950s. The plant’s Third Street block was part of the sizable chunk of the South Village’s multifunctional, economically viable urban fabric that was sacrificed for subsidized middle-income apartment houses set in green plazas, namely, Washington Square Village and south of that the Silver Towers designed by I. M. Pei. This area, just north of Houston and the future SoHo, had a similar mix of cast-iron commercial buildings, tenements, small apartment houses, and a few federal houses.
    Through urban renewal, New York University, not yet the dominant force in the neighborhood that it has become, acquired our

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