sir.
Advertisement for American Express credit card, 1970s, in F. Jenkins
Advertising (1985) ch. 1
Arbeit macht frei.
Work liberates.
Words inscribed on the gates of Dachau concentration camp, 1933
Australians wouldn't give a XXXX for anything else.
Advertisement for Castlemaine lager, 1986 onwards, in Philip Kleinman The
Saatchi and Saatchi Story (1987) ch. 5
Ban the bomb.
US anti-nuclear slogan, 1953 onwards, adopted by the Campaign for Nuclear
Disarmament
A bayonet is a weapon with a worker at each end.
British pacifist slogan (1940)
The best defence against the atom bomb is not to be there when it goes
off.
Contributor to British Army Journal, in Observer 20 Feb. 1949
Better red than dead.
Slogan of nuclear disarmament campaigners, late 1950s
Bigamy is having one husband too many. Monogamy is the same.
In Erica Jong Fear of Flying (1973) ch. 1 (epigraph)
A bigger bang for a buck.
Description of Charles E. Wilson's defence policy, in Newsweek 22 Mar.
1954
Black is beautiful.
Slogan of American civil rights campaigners in the mid-1960s, cited in
Newsweek 11 July 1966
Burn, baby, burn.
Black extremist slogan used in Los Angeles riots, August 1965, in Los
Angeles Times 15 Aug 1965, p. 1
The butler did it!
In Nigel Rees Sayings of the Century (1984) p. 45 (as a solution for
detective stories. Rees cannot trace the origin of the phrase, but he
quotes a correspondent who recalls hearing it at a cinema circa 1916)
A camel is a horse designed by a committee.
In Financial Times 31 Jan. 1976
Can't act. Slightly bald. Also dances.
Studio official's comment on Fred Astaire, in Bob Thomas Astaire (1985)
ch. 3
Can you tell Stork from butter?
Advertisement for Stork margarine, from circa 1956
Careless talk costs lives.
World War II publicity slogan, in J. Darracott and B. Loftus Second World
War Posters (1972) p. 28
Coughs and sneezes spread diseases. Trap the germs in your handkerchief.
1942 health slogan, in J. Darracott and B. Loftus Second World War
Posters (1972) p. 19
[Death is] nature's way of telling you to slow down.
Newsweek, 25 Apr. 1960, p. 70
Do not fold, spindle or mutilate in any way.
1950s instruction on punched cards, found in various forms circa 1935
onwards
Don't ask a man to drink and drive.
UK road safety slogan, from 1964
Don't die of ignorance.
Slogan used in AIDS publicity campaign, 1987: see The Times 9 and 13 Jan.
1987
Ein Reich, ein Volk, ein F�hrer.
One realm, one people, one leader.
Nazi Party slogan, early 1930s
Even your closest friends won't tell you.
US advertisement for Listerine mouthwash, in Woman's Home Companion Nov.
1923, p. 63
Every picture tells a story.
Advertisement for Doan's Backache Kidney Pills, in Daily Mail 26 Feb.
1904
Expletive deleted.
Submission of Recorded Presidential Conversations to the Committee on the
Judiciary of the House of Representatives by President Richard M. Nixon 30
Apr. 1974, app. 1, p. 2
Faster than a speeding bullet! More powerful than a locomotive! Able to
leap tall buildings at a single bound! Look! Up in the sky! It's a bird!
It's a plane! It's Superman! Yes, it's Superman! Strange visitor from
another planet, who came to earth with powers and abilities far beyond
those of mortal men. Superman! Who can change the course of mighty rivers,
bend steel with his bare hands, and who--disguised as Clark Kent,
mild-mannered reporter for a great metropolitan newspaper--fights a never
ending battle for truth, justice and the American way!
Preamble to Superman, US radio show, 1940 onwards
The following is a copy of Orders issued by the German Emperor on August
19th: "It is my Royal and Imperial command that you concentrate your
energies for the immediate present upon one single purpose, and that is
that you address all your skill and all the valour of my soldiers to
exterminate first, the treacherous English, walk over General French's
contemptible little army...."
Annexe to B.E.F. [British