the thread tension, but I’ve found a better
way. . . .”
I’ve spent a while describing the easy profit potential for just sewing machine videos.
Of course the same holds true for bass boat motors, bread machines, bandsaws for
wood or metal, greenhouses, and countless other products. In a sense this entire book is
one big guide that answers the question: “How does this whole money-making concept
fit together?”
EXPLORE OTHER VARIATIONS ON A PROVEN THEME
Let’s say you are expert at some topic like growing tomatoes. Of course you could come
out with a guide to growing them, despite the fact that when I just typed in growing
tomatoes in Amazon’s book section, 289 results came back.
Such a statistic should not depress you into thinking: “ There’s nothing I could possibly
add to the topic of growing tomatoes if there are already 289 books on Amazon about
them .” Instead you should conclude: “ Wow , there seems to be an inexhaustible appetite
for anything relating to the growing of tomatoes! ”
Besides, you simply need to find a slight twist or variation on the topic. For instance,
some of the titles relate to heirloom varieties of tomatoes. Others have to do with
organic cultivation, indoor cultivation, how kids can grow them, and even how to grow
them upside-down. You could sit over a beer or coffee and think of many other angles,
I’m sure:
• Tomato Gardening in New England
• How to Grow a Multicolored Garden of Tomatoes
• How to Grow the Smal est Tomatoes You’ve Ever Seen
• Tomato Remedies for a Variety of Il nesses
• A Student’s Guide to Growing Tomatoes in a Dorm Room
Are you getting the idea of how you can take a central concept and spin an unlimited
number of narrow and separate products from it? It’s even realistic to imagine that one
person—albeit a tomato lover—could do a dozen of these info products over the course
of the off-season for tomatoes and have them al for sale the fol owing spring.
Another great set of variations would be myths, pitfal s, and shortcuts. People are
impatient, as you know. That’s why many software programs these days ship with a
quick-start guide. In that same vein, you can think about shortcuts to getting something
done. Perhaps it’s how to grow tomatoes better indoors using the new LED lights so you
get a jump on the outdoor growing season.
I (Dave) have been extremely successful with a special report in my real estate
investing business. It’s cal ed: 23 Mistakes Real Estate Investors Make, and How To
Avoid Them. I’ve had thousands of people request that report. It was my first contact with
those people from whom I’ve generated many mil ions of dol ars in sales.
It’s worth thinking hard about that angle of mistakes, pitfal s, or myths—beginners wil
want to read the report because they know they’re starting out and want to avoid as
many problems as possible. However, the same report wil be tantalizing to novices and
experts, too—they become curious and wonder, “Hey, what if this guy knows a thing or
two I don’t . . . might that save me time and money? ”
Therefore, most people are curious enough to download and even pay for a report that
helps them to avoid mistakes, pitfal s, or myths.
You know how useful some Frequently Asked Questions (FAQ) sections are on the
web? You could even create a report that had a more comprehensive set of questions
and answers. It could be: 100 Questions and Answers about Dutch Porcelain.
What Have You Tested?
Consumer Reports made a big name for itself by running tests on al sorts of products.
Stil , that company can only cover a handful of products each year. What about the other
mil ions of products and services offered each year, not to mention what’s already on the
market?
Recently, I was looking for a reel push mower. You know the kind that has a cylindrical,
spiral set of blades that cut grass, rather than the flat mowers that shred the
Learning to Kill: Stories