The Six-Figure Second Income: How to Start and Grow a Successful Online Business Without Quitting Your Day Job by David Lindahl, Jonathan Rozek Read Free Book Online Page B

tomatoes? I don’t know
    anything about them besides how to eat one .” That’s where you made a smart move to
    buy this book! You’re learning how to turn just about anything into a moneymaking info
    product. The very concepts you are discovering in this chapter can be repurposed for the
    tomato grower. You could easily do a 10- or 20-page report al about how that person
    could find a topic to write about, or how she could prepare a DVD for sale on Amazon or
    as a video download.
    That tomato grower has not read this book but you soon wil have. That means you are
    in a position to offer a guide to that person. Then when you’ve cornered the market for
    guides on making money with tomatoes you can move to orchids, parakeets, and any of
    thousands of other hobbies.
    I can hear you saying, “ But I have no credentials yet to be able to talk about making
    money by growing tomatoes or with any other such report. I better wait.” Wel , you could
    do that, but remember the Brown University student who could have made excuses
    about his photographic inexperience. Instead, he took action and is now raking in the
    dough. Let’s also consider the kidney stone guy and his report—I real y could not have
    cared less that he was not a doctor, and I didn’t even care whether he had ever suffered
    from kidney stones before. I only wanted access to possible remedies that were
    traditional, easy, and safe. I wanted to know I could get my money back if they didn’t
    work, and that was it. I was ready to buy and I bought.
    You can be in the same position with scores of simple reports as soon as you put your
    mind to it even briefly.
    Is This Great, or What?
    Now let’s think about al those concerns that Uncle Moe had earlier about making money
    with a new product.
    1. I’l need a fortress to protect my idea: No, you won’t. It’s a 10-page report on a
    Brother sewing machine, for Pete’s sake! I don’t think the Chinese government wil be
    conspiring to knock off that report.
    2. I must reach mil ions of people: Forget that. If you write a report on a Saturday
    and get it al set up for sale by the end of Sunday, you don’t need to sel mil ions or
    even thousands of them to make a very handsome profit.
    3. I want to be famous: Okay, these smal reports wil not make you famous.
    Moe’s right on that one. You’l just have to find some other activity that wil accomplish
    that goal.
    4. I want to be as rich as King Midas from this first invention: Highly unlikely that it
    wil happen. You didn’t build the Great Pyramid of Giza but spent a few hours or
    perhaps a few days on the project, so it’s unlikely to bring you everlasting wealth and
    glory. It wil , however, create one of those smal streams that—when added to the
    other streams you can easily build—col ectively can be as large as you’d like.
    5. I need to invent something revolutionary: Nope. You need to invent something
    even just slightly different. It could be more detailed or in a different medium like video
    or audio, or it could appeal to a narrower but more passionate audience. That’s al
    that is necessary.
    6. Inventions are things that are manufactured in factories: Absolutely true in the
    beginning of the twentieth century, but not at the beginning of the twenty-first. We al
    use physical objects that are forged, mixed, or stamped, and we probably always wil
    use them. You get to choose to make money in a new and much easier marketplace
    —a global and almost instant one.
    ANOTHER SCHOOL OF THOUGHT
    You’re going to hear some marketers say there’s a much better way to find a product.
    They’l insist that the correct way to make a bunch of money is to find a hot trend and get
    in front of it.
    Here’s how that would work. You can use two Google tools that most people have no
    clue about—Google Trends at www.google.com/trends and Google Insights for Search
    at www.google.com/insights/search. These are wonderful tools that are also free.